And we're sure you suspected that Spiderman wasn't really swinging from building to building above the streets of New York City.
So why are audience members so quick to believe that actors and actresses are so beautiful? After all, dozens of make-up artists, wardrobe specialists, and crew members use expert lighting and spend hundreds of hours editing the final shot before you see the actors' faces on the screen.
In the same way, why do readers believe the girl on the cover of their favorite fashion magazine is so beautiful? Sure, she is pretty, but that ephemeral, bewitching beauty is invented on the screens of designers who work at firms like Ardis Creative.
Before After
Here is the secret: As designers we are storytellers, and beauty is the tale we tell best. When we take an image into Photoshop, edit it and produce a finished product, very little remains as it was before. We can take pictures of a truck in front of an old tent, and a motorbike on a cold dark cloudy day, and turn them into a dream vehicle that every fireman between Miami and New York City would want to pilot. We can turn a girl with pimples and chewed fingernails into a queen with fire in her eyes leading her pack of hounds on a wild hunt. We can take a sweaty student in old jeans, and create the new cover girl with all the shine and glitz.
Click here to see the version "after".
Two months ago Ardis began offering high-level creative photographic retouching services.
This involves much more work than simply loading an image into Photoshop and clicking some buttons. It takes hours of masking and adjusting the tiniest details to get just the right sheen on the model's skin. It is an extremely tricky affair to build realistic water and sunlight-dappled spray where there used to be a dingy city street. Ardis's staff is outstandingly talented at retouching and is recognized for the art gallery quality they bring to each project. No wonder one of the top American artists and commercial photography legends, Peter Langone, lets Ardis work with his shots.
So, now you know the secret of beauty and desire. It is all about the story you tell. Contact Ardis to turn your photographs into professional works of art. To experience our newest work, click here:
http://www.ardis-creative.com/services-creative-retouching.html