The largest website Ardis has ever created went online recently. The new www.gimaex-usa.com, is the web presence of GIMAEX of America, which clocks in at almost 200 pages. The two other websites we call The Smart One and The Beautiful One.

So what? Do you really think we want to label one smart while saying the other is only beautiful? Before you judge, have a look at the new online portal of Beth M. Greger at www.bethmgreger.com and at the new homepage of On The Ball Marketing, www.otbthink.com and decide for yourself....

The GIMAEX of America (www.gimaex-usa.com) website was a real challenge. GIMAEX is a European-based international heavyweight in the fire apparatus industry. It manufactures all kind of fire trucks, aerials, rescue vehicles and equipment. It even has a huge development division to create extinguishing technologies for nuclear power plants or high-rise buildings. When the company recently took its first step into the American market, it wanted to address firefighters with a "local" website. Ardis got the opportunity to do the job. To read about the size of this project and how we managed it, please read more here.




The new Beth M. Greger portal is a one-of-a-kind website. Completely programmed in Flash, it contains a lot of elements you might have seen on the old HTML workbench. Like most websites today, it is completely dynamic and comes with a separate administration site from which the user can comfortably change almost every word, image or video. And now we get to what makes this site so unique: It’s full of photos and videos in high resolution. Beth M. Greger is a photographer's manager who produces commercials, music videos, advertising and celebrity photo shoots for the photographer Peter Langone, a celebrity in his own right. There’s nothing small about Beth M. Greger’s website but it may take you a while to discover all its secrets.




Do you like to play with words? Do you like to experiment with words and images working together? Do you ever let your mind drift into philosophical thoughts? If your answers are yes, this next little website is for you. The new On The Ball Marketing website is all about "pure thinking." And this is exactly what Steve Nudelberg and his team do. They think and they think some more and then they create. Lots of successful advertising campaigns have come out of the "war room" in recent years. Even this small and crisp website comes in twos, because the text also can be changed through a separate admin site. Click here www.otbthink.com to see what On The Ball Marketing is all about.




Now it’s your turn to decide which one is which. We think all three websites are smart and beautiful, proving that size really doesn’t matter... Right?