Today’s placeholders have evolved from the days of apologetic text asking the visitor to “check back soon”. Ardis builds creative active placeholders that will not only reflect the design and concept of the upcoming full website, but will also tease the visitor and offer incentives so they feel intrigued to return and check the finalized website. Moreover, you have the option to ask the visitors to join a mailing list that will inform them about the release day.
Admit it: you too have felt disappointed when you wanted to visit a website in search for information but instead you reached a boring Coming Soon page. How can you avoid that from happening to your visitors and presumptive customers? By offering them a reward for having reached your page: something fun, or something informative or something free! Then the chances of their return for a second visit dramatically increase.
Check the examples below to see what we have done for some of our clients’ placeholders.
Eurosport
This Flash webpage will definitely not disappoint its visitors that come to find out more about this new company’s products. It is packed with information that lays the foundation of winning the customers’ and the investors’ trust. Their most popular products are innovatively presented in an eye-catching Flash application.
Beth M. Greger
We presented you the new website, a staple of our portfolio, in our previous newsletter, but we never got to introduce you to the most fun and innovative placeholder website we created! It is actually a series of four placeholders, conceived as a campaign, started four weeks before the launching of the full website and updated each week. These Flash pages keep the visitor's curiosity growing by creatively reflecting the development process through animation, sound, video, and a new surprise every week.
Fiore Music
A new star on the music scene, Fiore needed a placeholder worthy of her aspirations. Wrapped in an original and eye-catching design are not just information about the singer, but also music, two videos, and the option to download her first single. A beautiful and intriguing anticipation of the upcoming website.